Swedish design collective, Front, metaphorically "blew us away" with their Blow Away vase for Moooi, Netherlands, that expertly marries the centuries old tradition of Delftware (white and blue tin-glazed Dutch earthenware) with 21st century technology to enable its remarkable form.
Front approached its Blow Away design by converting the physical form of a Delftware vase into a digitized 3D file and then subjected this now "virtual vase" to simulated wind in order to capture its resulting aesthetic. By freezing this animation, they were able to convert this virtually engendered form into an actual Delftware vase mold that appears to have wind gushing through it - Blow Away is the physical manifestation of a virtual moment. These newly formed mold parameters afforded the mechanism for serially producing the vase. Royal Delft, the legendary Dutch pottery founded in 1653, fabricates Blow Away for Moooi; as with all of Royal Delft's pieces, each example is hand-decorated.
Given the inherent design significance of this piece, Switch Modern donated an example of Blow Away to Atlanta's High Museum of Art for its permanent collection of decorative arts and design.
