Truly Truly is a Rotterdam-based design studio that was founded by Australian husband and wife design team Joel Booy (born 1981 in Australia) & Kate Booy (born 1981 in Australia) and operates on the interface between industry and art. They run a versatile practice, creating textiles, lighting, furniture, and spatial installations. How a design will be experienced is crucial to the core of their work. Truly Truly is a manifesto: make things properly, honestly, and artfully. In their own words, "We are constantly trying to appeal to our own desire to be surprised, captivated or moved. Our work is often sculptural or poetic, with tactility, sensuality and functionality playing an important role."