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    <copyright>Copyright © Switch Modern, 2013</copyright>
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      <title>Design Onscreen: Architecture and Design in Film</title>
      <link>http://www.switchmodern.com/blogs/Design-Onscreen-Architecture-and-Design-in-Film.aspx</link>
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ISO has found another source for design enlightenment. The mission of Denver-based &lt;a href="http://www.designonscreen.org/" target="_blank" title="Design Onscreen"&gt;Design Onscreen&lt;/a&gt;&amp;mdash;the Initiativefor Architecture and Design on Film&amp;mdash;is to document and disseminate the work of significant designers and contemporaryissues in design. Here's one of the many videos from Design Onscreen.
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&lt;p&gt;&lt;em&gt;&lt;strong&gt;Hella Jongerius: Contemporary Archetypes&lt;/strong&gt;&lt;/em&gt; is a documentary exploring the design approach of the world-renowned Dutch designer. Jongerius, who is regarded as one of the most innovative and creative designers working today, explores new visions for design, craft, art and technology in her products for everyday life. She creates unique pieces using industrial processes and archetypal forms, explaining: "Why 
should I design anything new if certain forms have long proved their usefulness? An archetypal vase is, to me, round-bellied and has a narrow neck."&lt;/p&gt;</description>
      <author>Sara Hart</author>
      <pubDate>Mon, 17 Jan 2011 20:03:00 GMT</pubDate>
      <subject>Design Onscreen: Architecture and Design in Film</subject>
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