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Jaime Hayon @ Switch Modern Exhibition + Event 6/22/17
By Scott Reilly
6/28/2017 2:36:00 PM  

Switch Modern is delighted to present a pop-up exhibition of the work of much celebrated artist and designer Jaime Hayon! The exhibition features a range of designs – furniture, lighting, accessories – that Hayon had created for several European manufacturers over the past decade. Jaime Hayon @ Switch Modern includes over thirty of Hayon’s designs produced by &Tradition, Denmark; BD Barcelona, Spain; Fritz Hansen, Denmark; Moooi, Netherlands; Nanimarquina, Spain; and Wittmann, Austria.

 

Left photo: Jaime Hayon’s Vuelta high back lounge chair in dark blue velvet. Right photo: Hayon’s Vuleta sofa in mesmerizing Irish green velvet is paired with the designer’s sculptural and enigmatic Grain Cut table – both pieces are produced by Wittmann, Austria. Resting on the sofa is Hayon’s graphic, rectilinear pillow that was newly introduced by Danish manufacturer, Fritz Hansen – in the foreground is Hayon’s Formakami suspension lamp for &Tradition, Denmark. (photo credit: Stu Snider)

The Jaime Hayon @ Switch Modern exhibition opening included over 100 guests including a range of Switch Modern’s clients, industrial design students, as well as a number of special guests who traveled to Atlanta specifically to attend the opening reception. Our guest of honor was Jaime Hayon who was joined by his wife, Nienke Klunder, and two young sons. The Hayon family was in Atlanta for the opening of two major exhibitions at the High Museum of Art – Merry Go Zoo and Technicolor.

 

Left photo: This dramatic outdoor lounge chair created by Hayon in 2006 as part of the designer’s Showtime Collection for Spanish manufacturer, BD Barcelona. Next to the lounge chair is Hayon’s Elements 002 table – sporting playfully quirky, canted legs, the table is produced by Dutch manufacturer, Moooi. Mounted on the wall are two recently introduced examples of the Hayon x Nani rug collection produced by Nani Marquina, Spain. Right photo: The designer’s whimsical series of zoomorphic vases from BD Barcelona’s Showtime Collection. (photo credit: Stu Snider)

Jaime Hayon’s visit was just fabulous! In addition to signing a number of books and catalogues for guests (many of which even included drawings), he discussed his designs with attendees and even participated in an informal interview – a transcription of such will follow in an upcoming blog post. While the opening has happened, the Jaime Hayon @ Switch Modern exhibition will remain up through July 23. Switch Modern has even set up an impromptu “gift shop” that includes a number of Jaime Hayon’s accessory designs that are available for purchase.

 

Left photo: Switch Modern’s Doug Henderson introduces Jaime Hayon to the crowd – the pair are standing in front of Hayon’s recent Wings bed design for Austrian manufacturer, Wittmann. Right photo (from left to right): Doug Henderson, Co-Owner, Switch Modern; Jaime Hayon; Hartmut Roehrig, Wittmann; Roy Otwell, Co-Owner, Switch Modern. Mr. Roehrig traveled from Austria to attend the opening of the exhibition that includes several of Wittmann’s recently introduced designs by Jaime Hayon. (photo credit: Stu Snider)

 

Two of our guests flew in from New York for the evening. Left photo: Andrew Luke, Area Sales Manager – North America, Fritz Hansen, enjoys a conversation in front of one of Jaime Hayon’s new graphic and uber-luxurious throws produced by the Danish manufacturer, Fritz Hansen. Right photo: Ben Anicet, CEO North America, Nanimarquina, taking a selfie with Jaime Hayon in front of two hanging examples from the Spanish manufacturer’s new Hayon x Nani Collection of rugs. (photo credit: Stu Snider)

 

Left photo: Hartmut Roehrig, Wittmann, enjoys a conversation with architect Peter Drey and Jaime Hayon’s wife, Nienke Klunder. Hayon’s new reversible, graphic throw for Fritz Hansen is suspended in the background. Right photo: Jaime Hayon and Sarah Schleuning enjoy a conversation. Sarah is the decorative arts curator at the High Museum of Art and organized Hayon’s two recently-opened exhibitions – Merry Go Zoo and Technicolor. For each exhibition, the Museum commissioned pieces by Hayon that are now part of the High Museum’s permanent collection. (photo credit: Stu Snider)

 

Left photo: Marcia Weber of Gardens to Love enjoys a conversation with Atlanta architects, Cara Cummins and Jose Tavel of TaC Studios. Right photo: Bill Musso and Seth van den Bergh of Musso Design Group sharing a laugh. (photo credit: Stu Snider)

 

Left photo: Switch Modern team members, Tola Ogun, Chris Butler, and Elaine Lees having fun and enjoying an assortment of Spanish wines. Right photo: Switch Modern’s Guillermo Vargas talking to Wittmann’s Managing Director, Hartmut Roehrig. Not only does the exhibition include a number of Wittmann pieces designed by Jaime Hayon, Switch Modern also recently received some fabulous Wittmann pieces by several other designers – Josef Hoffmann, Marco Dessi, Jorg Boner, and the design team of Nada Nasrallah and Christian Horner. (photo credit: Stu Snider)

 

Left photo: Included in the exhibition is Hayon’s Lounger from 2009 manufactured by BD Barcelona, Spain – this extraordinarily comfortable lounge chair design even swivels. Right photo: A select group of Hayon’s new accessory range for Fritz Hansen that includes (from left to right) the Ikebana vase, tealight holder, candleholders in two sizes, as well as a triple candelabra. All of these accessories are in well-weighted, beautifully finished brushed brass – several combine glass. The juxtaposition of the materials is just extraordinary! Ikebana is spectacular and allows for sophisticated arrangements of flowers. Above these accessories are two examples of the designer’s Formakami lamps for &Tradition. Available in three shapes, these suspension lamps are composed of hand-crafted soft white rice paper and punctuated with collars in black-stained oak – each version features a distinct upper form that culminates in a truncated sphere. (photo credit: Stu Snider)

 

Left photo: Exhibition opening guests including some recent graduates of Georgia Tech’s College of Design including (from left to right) Colin Noronha, Paul Reynolds, Sebastian Garcia, Switch Modern’s very own Regan O’Connell, Russ Kroll, Hannah McCord, and Alyssa Mellett. Right photo: Noronha and Mellett enjoy a conversation in front of two examples of Jaime Hayon’s new rug collection for Nanimarquina. (photo credit: Stu Snider)

 

Left photo: Suzuko Hisata, Formation Design Group, and Greg Walker, Houser Walker Architecture, sharing a laugh. Right photo: Suzanne Cornell and Switch Modern’s Nekayah Snider having some fun. Suzanne’s firm, Cornell Munzer, represents Austrian manufacturer Wittmann in North America. Snider is responsible for outside sales at Switch Modern handling inquiries and orders from a plethora of architecture and design firms throughout the US that specify many of Switch Modern’s brands for use in commercial projects. (photo credit: Stu Snider)

 

Left photo: Ben Anicet of Nanimarquina chatting with Manuel Mestre. Manuel is the US Managing Director for Santa & Cole Lighting and was here earlier in the month for an event at which Santa & Cole’s Nina Masó and Nina Ordeig unveiled several of the Spanish firm’s new designs that were recently shown at Milan’s Euroluce. Right photo: Liz Lapidus, Liz Lapidus Public Relations, enjoys a conversation with Switch Modern’s Roy Otwell – undoubtedly discussing yet another one of Switch Modern’s upcoming events – there are some great ones on the horizon! (photo credit: Stu Snider)

 

Left photo: Roy Otwell, Switch Modern; Suzanne Cornell, Cornell Munzer; and Jaime Hayon. Right photo: Shawn and Ed Alshut of A2 Studio Architecture discussing the exhibition. (photo credit: Stu Snider)

 

Left photo: Seth van den Bergh of Musso Design Group engaged in a conversation with Atlanta-based designer, Chris Hardy. Hardy has recently created pieces for Fontana Arte, Buzzispace, and DWR. Right photo: Another great shot of the Switch Modern team… Regan O’Connell, Robyn Jackson, and Roy Otwell. (photo credit: Stu Snider)

 

In addition to helping organize the exhibition with Roy Otwell, Switch Modern’s Regan O’Connell also conducted an informal interview with Jaime Hayon during the event. A transcription of O’Connell’s questions and Hayon’s answers will be available in an upcoming blog post. (photo credit: Stu Snider)

Switch Modern shows a substantive collection of Jaime Hayon’s designs both online and in our Atlanta showroom – many of the pieces are now also available through our Quick Ship Program. As part of celebrating the exhibition, please enjoy a 10% discount on all online orders through July 23 – simply use coupon code 10JAIME when prompted at checkout and the discount will be applied before your order is submitted. For more information about Jaime Hayon @ Switch Modern or any of the designs including our exhibition, please contact us at 404-605-0196 or info@switchmodern.com




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MOTHER’S DAY GIFT IDEAS
By Stephanie
5/1/2017 9:13:00 AM  

 

Mother's Day Gifts

 


Yep… Mother’s Day is just around the corner on Sunday, May 14. While Switch Modern presents well over 1,000 accessories on our website, we thought that we would share some popular Mother’s Day gift ideas from the past as well as some pieces that were recently introduced. We have pulled together a group of pieces from Alessi, Iittala, Stelton, iBride, Braun, Mad et Len, Bitossi, and Graf Lantz – objects ranging from tea kettles, vases, champagne flutes, trays, coasters, candles, cocktail shakers, even a fabulous Aldo Londi midcentury decorative sculpture of a cat (always a big hit with cat lovers). Click on any of the images to review a selection of in-stock gift ideas with delivery by Mother’s Day (please remember to allow for shipping transit times to your destination). Don’t see something that strikes your fancy, please feel free to email info@switchmodern.com or call us at 404-605-0196 to explore a number of other wonderful in-stock gift ideas.


 

  

 




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Trends in Lighting for Home and Business
By PK
9/1/2015 1:55:00 AM  

We’ve come a long way in lighting—both at home and in commercial spaces. Interior designers and homeowners alike need to be more knowledgeable than ever when choosing the ideal combination of lighting fixtures for home, office, or business. Artificial light in homes began with one glaring, bare incandescent bulb hung from a cord in late 19th century rooms. Today, bulbs are flat, round, tiny, or long, using an array of technologies that deliver different degrees of illumination and color spectrum.1  

Two overriding concerns in lighting planning are energy efficiency and cost. Energy-efficient lighting may include LED (light-emitting diodes), which consumes the least, or the less expensive CFL (standard compact fluorescent), which remains in wide use for institutional and office commercial spaces requiring lengthy fixtures for ambient light. 

A well-lit space depends on blending layers of light at different levels, to achieve the right balance and mood. Here’s a brief primer on the basic elements of layering needed to achieve a good lighting mix, in order of importance:1

1—Ambient or general lighting illuminates the overall room or space, often relying on ceiling fixtures.

2—Task lighting focuses more narrowly and intensely on an area set aside for a specific function. Pendant lights and directional spots are good examples of task lighting.

3—Accent lighting highlights a particular object, such as a painting or a work of art. It may take the form of a recessed spotlight or track lighting that can be directed onto an item below, or uplighting from recessed floor spots.

Using this layering technique is a way of blending lighting into the three dimensions of a room. Install lights in the ceiling, recessed into the floor, or in walls. You’ll be amazed at the impact a properly balanced lighting scheme will have on the feeling and mood in any room. A space that generates such a sense of balance and well-being is a space that will be used, while a room that is gloomy or under-illuminated will be overlooked or nearly abandoned.2

Lumens vs. Wattage

Once upon a time, everyone used incandescent light bulbs. You chose the bulb primarily by checking the amount of watts on the label, indicating how much energy the bulb would use. Now, the U.S. Federal Trade Commission directs manufacturers to label each package with the level of brightness it puts out as measured in lumens, along with information about watts it consumes, warm or cool light it projects, and other factors. Choice may seem a bit more complicated, but each consumer is better informed, and the process of planning to scale up for lighting larger commercial spaces or homes is more efficient.

Getting in the Mood - Dimmers

Mood is important in every room of the home, and lighting is known to have a powerful effect on mood. Sometimes, full, bright artificial light is needed when accomplishing certain tasks in the kitchen or home office. At other times, the same room will be used for relaxation, perhaps reading by the fire, under a focused task light, with dimmed ambient light. A dimmer switch or a whole system with dimmability is highly practical, and allows the homeowner to maximize the way each space is used. Dimmers can be built into a new lighting plan or added to existing systems by most do-it-yourselfers.3 

The Trend toward LED Lighting – Homes and Retail Stores

LED lighting is gaining ground as the most energy-efficient option, a factor that will become ever more important in a changing energy environment. Using just milliwatts of power to produce the same illumination as the old incandescents (which required 75 watts or more in a typical table lamp), LED lights offer great savings for commercial as well as home use, especially as newer designs become available in more applications.

In retail store display, for example, LED lights produce significantly less heat, which saves on the need for cooling energy, reducing wear on products, and light fixtures.They feel cool to the touch and are virtually maintenance-free.

At the same time, proper lighting can directly influence sales results by creating an energetic—or, if appropriate, calming—mood. Using task display lighting puts the focus on specific products and shows them in a more … what else? ... attractive light. It all adds up to lower overhead costs, more motivation to buy, and, potentially, greater profits.4

As the technology continues to develop, so do the options for types of LED lighting fixtures—or total lack of fixtures. What was that? Yes, LED light bulbs are smaller, leading to new designs and fueling a trend toward light as a sculptural element without a visible source.5 Examples include strip lighting and small light bars, useful for under-cabinet kitchen lighting or downlighting along upper moldings in almost any part of the home. Softly colored strip lighting in a hallway or between glass shelving in a display case blends artistically into a lighting plan to enhance a room’s appeal. In effect, light becomes an architectural element that changes the way we think about furnishing and decorating the spaces in which we live and work.

Light Fixtures as Art – Retail and Institutional Spaces

Designers and artists have quickly responded to new technologies with innovative light fixtures that would have seemed inconceivable in the past. Many take advantage of the smaller, lighter LEDs that adapt to unpredictable shapes. A suspension lamp like the one pictured here, by Bocci Lighting and available through SwitchModern.com, sculpts glass, copper, and light together with living plants, to create an ethereal hanging that seems to pull electricity from the air. The piece takes three 1.8W LED bulbs, and could work equally well over a modern dining room table in a light, airy home, or as accent lighting in a beautiful retail store display.

The lobby of an elegant New York apartment building, or the entrance and grand staircase of a historic building in London (Canada House—pictured), could serve equally well as backdrop for the stunning, institutional scale light installation from the Bocci 57 series, pictured below. Again, LED lights, with their lightweight characteristics and the ability to combine multiple bulbs in one small fixture, no doubt helped inspire the realization of a project with so many intertwined parts, and the need to appear suspended in mid-air.6 The delicate lightness and very modern aesthetic contrast dramatically with the solid yet spacious neo-classical architecture.

Sources

1. http://www.hgtv.com/remodel/mechanical-systems/designing-a-home-lighting-plan

2. http://freshome.com/2012/02/10/how-to-transform-your-home-using-the-secrets-of-good-lighting/

3. http://www.realsimple.com/home-organizing/decorating/decorating-tips-techniques/interior-lighting/dimmers

4. http://retaillightinganddesign.com/importance-of-retail-store-lighting-it-increases-your-bottom-line/#

5. http://blog.americanlightingassoc.com/how-leds-are-transforming-home-interior-design/

6.http://www.switchmodern.com/blogs/Bocci-Steals-The-Show-at-the-New-Canada-House-In-London.aspx




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Bocci Has Done it Again - Introducing The New 16 Series
By Alex
4/28/2015 1:39:00 PM  

 

Bocci 16 Lighting Series

 


Our friends at Bocci have done it again with the debut of their incredible new 16 series. Upon first glance, the modular fixtures read as futuristic branching forms, highlighted by illuminated 'petals' of glass. Each petal is formed by pouring three separate layers of molten glass - white, gray, and clear - one on top of the other, to form a single tactile disc. From there, each disc is partnered with another to create a one-of-a-kind petal.


 

Bocci 16 Lighting Series

 

Bocci 16 Lighting Series

 

Bocci 16 Lighting Series

 

Bocci 16 Lighting Series

 

Designed for complete modularity, the 16's system of branching armature carries low-voltage electricity and allows for an infinite variety of forms, ranging from the tree-like structures Bocci installed at the famed Fairmont Pacific Rim hotel in Vancouver to the chandeliers they debuted at this year's Euroluce in Milan. We're absolutely smitten!

The 16 series will become available through Switch Modern this May, 2015.


 




Tags: Bocci, Euroluce 2015, Milan 2015
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SAMPLE SALE + ART EXHIBIT: November 20th - 22nd
By Alex
11/10/2014 10:19:00 AM  

 

In the Atlanta area? Switch Modern invites you to join us next Thursday, November 20th - Saturday, the 22nd as we kick off the holiday season with a very special in-store Art Exhibit and Sample Sale event.

 

Praia Piquinia 10/08/11 13h21 by Christian Chaize

 


Enjoy sparkling Prosecco while browsing...

 

40-70% OFF SELECT SWITCH MODERN ITEMS


furniture, lighting, accessories, outdoor & contract furniture, and kitchens

+

10-15% OFF SELECT JACKSON FINE ART PHOTOGRAPHY


Christian Chaize, Jeannette Montgomery Barron, Todd Murphy, Vee Speers and Ysabel LeMay

+

PRE HOLIDAY 20% OFF


Alessi & Kartell

 

Switch Modern     670 14th Street Atlanta 30318     404-605-0196

 




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Fritz Hansen Celebrates the New Grand Prix Chair with Charity Auction & Tattoos
By D
9/5/2014 1:04:00 PM  

 

Pietro Seda Tattoos Fritz Hansen

 

In celebration of the re-launch of the original wooden legged version of Arne Jacobsen's 1957 Grand Prix chair, the furniture brand Fritz Hansen has teamed up with Italian designer Diego Grandi and famed Italian tattoo artist Pietro Sedda to create nine tattooed chairs (two in leather and seven in wood). The concept behind the collaboration was devised by Grandi who, as the project's art director, created a narrative in which the graceful forms of the chairs would to be treated as if human and the embellishments added as defining marks - tattoos - to its 'skin'. The result is a melding of the over half-century-old designs of Jacobsen with the contemporary tattoo art of Sedda, linking great talents of the past and present - in celebration of the Grand Prix's launch into the future. 


 

Pietro Seda Tattoos Fritz Hansen

 

Pietro Seda Tattoos Fritz Hansen

 

Pietro Seda Tattoos Fritz Hansen

 

Pietro Seda Tattoos Fritz Hansen

 

Pietro Seda Tattoos Fritz Hansen

 

Pietro Seda Tattoos Fritz Hansen

 

Pietro Seda Tattoos Fritz Hansen

 

Pietro Seda Tattoos Fritz Hansen

 

The chairs will make their debut in an installation designed by Diego Grandi on September 11th and will remain on display at the Republic of Fritz Hansen Store in Milan through November 13th . During this time, they will be available for purchase via silent auction, the proceeds of which will go to the Dynamo Camp Association - a camp designed for children whose lives are affected by disease. 

 


Photos via Republic of Fritz Hansen™ & PietroSedda.com.
 

 




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THE PRICE OF DESIRE: A FILM ABOUT EILEEN GRAY & A LEGACY NEARLY LOST
By Alex
8/30/2014 6:57:00 PM  

 

Eileen Gray - The Price of Desire

 Orla Brady as Eileen Gray and Alanis Morissette as her lover, Marisa Damia, in The Price of Desire. Photo by Julian Lennon.

 

Nearly 40 years after her death and some 80 + from the height of her career, famed Irish furniture designer and architect Eileen Gray's (1878-1976) star continues to rise with a much anticipated movie due out this fall. Entitled The Price of Desire, the film is partially shot at one of the most important modernist homes ever built - Eileen Gray’s Villa E1027. The story line is a controversial one, focusing on how a cocktail of 20th century envy and chauvinism nearly effaced Gray’s name from design history. 

 

Eileen Gray - The Price of Desire

 Eileen Gray's Villa E1027. Photo by Manuel Bougot.

 

In a recent interview at the Irish Museum of Modern Art, the film’s director Mary McGuckian describes the heavily researched furnishings and sets as 'incredibly authentic' – elaborating that “[The film] is an art piece and it is intended to… to an extent elucidate a cinematic visual experience that is inspired by [Gray's] aesthetic…” 

 



The Price of Desire's director Mary McGuckian talks to DoCoMoMo's Shane O'Toole

 

The Price of Desire will have a festival launch this autumn, the location of which will be released on twitter at @EileenGrayE1027. For those able to carve out an hour, the video above offers some fascinating details on the making of the film and its historically-based dramatic storyline. To view more of Eileen's work we invite you to swing by her page on SwitchModern.com.

 




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BOURGIE THE REMIX: A World Tour To Culminate in Charitable Auction
By Alex
6/6/2014 11:51:00 AM  

 


bourgie 1


Designer/musician, Pharrell Williams' strong-arm rendition of Kartell's Bourgie.

 


Designed in 2004 by Kartell's art director Ferruccio Laviani, the Bourgie Lamp is one of the Italian brand's best sellers and at just 10 years of age, something of a design icon. In the spirit of design collaboration and to help celebrate Bourgie's successful first decade in production, Kartell has invited 19 A-List designers and creatives to re-imagine the traditional baroque-inspired lamp for a traveling international exhibit.

 


bourgie 2


The Stockholm design trio behind Front infused Bourgie with a little swagger by applying heat to its plastic form.

 

 
bourgie 3


Patricia Urquiola really mixed things up via a complete deconstruction / reconstruction of the Bourgie into a glitzy chandelier.

 


bourgie 4


The Brooklyn based duo behind Snarkitecture honored or maybe snubbed the birthday boy, by making him disappear beneath a beautifully draped fiberglass sheet.

 


Kicking off the design fueled tour, fourteen re-imagined Bourgies made their debut at this year's Milan Design Week only to be joined in New York City by five additional pieces at last month's International Contemporary Furniture Fair. The growing collection of one-off lamps are slated to continue their travels before being sold in an online charitable auction later this year. We'll keep you updated but if a one-of-a-kind Philippe Starck, Kelly Wearstler or Lenny Kravitz designed lamp seems a bit out of reach... we invite you swing by and check out the original Bourgie over on SwitchModern.com.




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Salone Internazionale del Mobile / Milan Design Week 2014
By Alex
4/21/2014 12:31:00 PM  

 

milan design week 2014 1

 

Earlier this month Switch Modern's founders, Roy Otwell and Doug Henderson, set off to Milan for the city's annual design festivities. Centered around the main Salone Internazionale del Mobile - a veritable mecca for those in the home furnishing sector - the week-long events roughly translate to some intensive mingling and design treasure hunting. Shown here is a small selection of the many pieces that were on display, all of which will soon be available through Switch Modern. Enjoy!

Shown above - The spectacular Moooi exhibit, showcasing a number of new pieces (including those striking floor lamps) set against backdrops of Massimo Listri photos.

 

milan design week 2

 

Diapositive 2014 - Elegant glass desks by designers Ronan & Erwan Bouroullec for Glas Italia.

 


milan design week 3

 

Prism chair - Made from thick high transparacy glass by Tokujin Yoshioka for Glas Italia.

 


milan design week 4



 milan design week 5

 



Up in the Air - a minimal occasional table, filled with environment-friendly resin, complete with hand-made fish. Design by Ramón Úbeda y Otto Canalda for Viccarbe.


 milan design week 6




 milan design week 7

 


Step - a beautifully proportioned and detailed modular sofa by Vincent Van Duysen for Viccarbe.


 milan design week 2014 8

 


Now available in an array of transparent colors - the Uncle Jim chair by Philipe Starck for Kartell.


 milan design week 2014 9

 


Founder Roy Otwell loved the metallic finishes of the new Precious Kartell collection. Shown here - the Masters Chair in golden plastic by Philippe Starck.

 milan design week 2014 9

 


Designed in 1958 by Arne Jacobsen and reissued this year by the Republic of Fritz Hansen - The Drop™ chair!

 milan design week 2014 10

 


The new Noè bottle holder by Giulio Iacchetti for Alessi.

 milan design week 2014 11

 

Introducing Albero - a free-standing floor to ceiling bookcase designed in the late 1950s by Gianfranco Frattini. It has just been brought back into production by Poltrona Frau.

For more updates on news, products and events, be sure to join us on Facebook and Pinterest.



 




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The New Switch Modern
By Alex
10/18/2013 5:04:00 AM  

 





  


The past few months have brought a number of exciting changes to Switch Modern and we are all but bursting to share some of the details... See that red Verner Panton Cloverleaf Sofa (1970) just above? Well, in just a matter of weeks, we'll be packing up shop and moving from our original 4,700 square foot space in the West Midtown area of Atlanta, Georgia to the expanse of our posh new 25,000 square foot digs just around the corner. The new address will serve as, among many other things, home to our wonderful new Cloverleaf.

With an exciting 20,300 extra square feet to fill, Switch Modern's founders, Roy Otwell and Doug Henderson, have planned a series of Shop-in-Shops for such brand favorites as AlessiKartell and Poliform. The new showroom will also provide ample space to cater to our contract customers, as well as highlight some of Switch Modern's smaller, but no less spectacular, companies like BocciRoll & Hill, and Rich Brilliant Willing. To top it all off, the new location will boast a huge outdoor furniture display, showcasing collections from B&B Italia OutdoorPaola LentiKenneth Cobonpue and Khouri Design.

There is so much more to share but for now I'll leave you with a little behind the scenes video hosted by Switch Modern's co-founder, Roy Otwell. We hope you enjoy, and please stay tuned for more, as we launch Switch Modern into the future.  



    


Switch Modern is moving to 670 14th Street in Atlanta, Georgia 30318. We are currently located at 1193 Howell Mill Road in Atlanta, Georgia 30318.





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