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Alessi Sale: 20% Off Thru 5/29 + Free Shipping + Gift
By Robyn
5/18/2017 1:12:00 PM


The exterior of Switch Modern’s Alessi Store in Atlanta. Thru 5/29 all Alessi designs are discounted 20% - both in store and at switchmodern.com – all orders receive complimentary shipping; orders over $100 also receive a free gift.

Alessi and Switch Modern are having a Memorial Day promotional sale – everything Alessi on our website and in our Atlanta Alessi Store is 20% off from 5/19 thru 5/29*. And, speaking about our Alessi Store, we thought that we would share some photos of this beautiful space. Alessi @ Switch Modern is how Alessi refers to its retail partners that have committed to an Alessi-branded space that includes proprietary fixtures, signage, as well as a separate entrance. While Switch Modern has been selling Alessi since 2009 and shortly thereafter became an Alessi Shop-In-Shop, a recent move to our new 25,000 square foot space in Atlanta’s trendy West Midtown Design District prompted a substantial commitment to presenting this venerable Italian brand. Owners Roy Otwell and Doug Henderson collaborated with Alessi’s North American Director, Paolo Cravedi, to develop this Alessi-branded store for Atlanta. Cravedi remarked that "Alessi has six branded stores in the United States… three Alessi flagships locations in New York and San Francisco; three Alessi stores in Atlanta, Los Angeles, and San Juan. Alessi @ Switch Modern is the only one in the Southeast."


Left photo: The Alessi store at Switch Modern (Alessi @ Switch Modern) features floating illumination, polished concrete floors, and proprietary Alessi-branded fixtures designed by Stefano Giovannoni. The vertical fixtures are organized around a central plateau with risers that provide flexible elevations for the objects. Right photo: A recessed modular display similarly provides transparent display surfaces that create visual levity for the various designs.


Left photo: David Peterson, Alessi Store Manager (left) and Paolo Cravedi, Director, Alessi North America (right) during Mr. Cravedi’s recent visit to Atlanta. Right photo: Illuminated Alessi logo signs and a recessed corner fixture designed by Stefano Giovannoni. The space planning and lay out of fixtures for the Alessi store was engineered by Alessi at the manufacturer’s headquarters north of Milan.

The resulting space features hundreds of Alessi designs displayed on or within fixtures that were specifically designed by Stefano Giovannoni. Switch Modern not only displays Alessi in its physical space, but shows the entire line on its website. Many Alessi pieces are in stock and ready to ship (Switch Modern has thousands of Alessi pieces in our stockroom). Whether it’s a popular tea kettle design by Michael Graves or Richard Sapper or a flatware service for 12 by Achille Castiglioni or Jasper Morrison, Switch Modern probably has it in stock. If we don’t … it’s typically just 10 – 14 business days away as Switch Modern gets priority inventory fulfillment from Italy. And, as new pieces become available through Alessi’s seasonal collections, orders from Switch Modern are similarly given priority. Looking for a hard-to-find piece, we often archive important Alessi collector’s pieces when they are discontinued and no longer in production.


Left photo: Additional Alessi-branded fixtures designed by Stefano Giovannoni. Right photo: A detail of the identification labels and signage provided by Alessi that includes information about a designer or a particular range of objects.


With all orders over $100 placed thru 5/29, you will receive a free reusable plasticized Alessi tote bag with a design by Marcel Wanders. The tote’s panels are stitched together as are its integrated black handles. Each large panel of the tote has an engaging image of a snail wearing pearls (left image); each side panel sports a black and white graphic (right image). The tote bag measures 15” width x 8” depth x 13” height when fully opened. This will be included (folded) within your order’s parcel.

Switch Modern’s Alessi selections are so extensive we’ve actually divided the brand into several categories online – Alessi, Alessi 2017 Spring/Summer, Coffee and Tea, Dinnerware, Flatware, Glassware, and Holiday. Thru 5/29, all prices have been adjusted on the website to reflect the 20% discount. All orders outside of Georgia ship tax free; shipping is complimentary on all orders. In addition to free shipping, orders over $100 also receive a free Marcel Wanders design reusable tote bag. Looking for something specific? Want to check current stock? Feel free to give us a call at 404-605-0196 or e-mail us at alessi@switchmodern.com

* excludes limited editions, flatware, and silver

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