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11/29/2017 2:43:00 PM  


Several examples of Petite Friture’s extraordinary lighting are 20% off through December 18. Included as part of this special promotion are Aura, Cherry, Lanterna, and Vertigo – all in various sizes and finishes.


Designed by Contance Guisset, Vertigo is, in the words of its designer, a “den lamp.” It is simultaneously ethereal and graphic, adapting to both large and small spaces where it creates its own intimate space. With its ultralight fiberglass structure, stretched with velvelty polyurethane ribbons, this pendant lamp fascinates as it comes to life swaying in the soft air currents that surround it. Available in two sizes and six colors – black, copper, green, white, light blue, and light pink.



Lanterna is a pendant lamp designed by Sam Baron available in three sizes and two colors – black or white. The simplicity of the structure contrasts with the atmosphere it diffuses: the light, reflected in the golden interior, suddenly gives the lamp a strong, warm and radiant aspect. Lanterna is constructed with lacquered steel, cotton, and PVC. "From a simple lamp to the recollection of a Chinese rounded lantern, Lanterna is a family of different sized pieces that pay homage to the electric light that we all have at home. The golden texture transforms the light, creates a warm atmosphere and gives a special beauty to your interior, your favorite objects and intimacy." – Sam Baron


Australian designers, Daniel · Emma, envisioned Cherry as a simple and minimalist pendant lamp. It conical diffuser form is constructed with aluminum, grained epoxy paint, mirror finish steel, and plexiglass. Each sports a dazzling decorative integrated drop sphere. This lamp is available in white with a gold cherry bottom and black with a “rainbow” cherry bottom.


Designed by Tomas Kral in 2016, Aura features a diffuser in perforated steel that is available in several sizes and colors. By using a material that is normally used for office accessories, Kral was looking simply to sculpt light. The result is a lightweight pendant lamp – its simple and almost archetypal form diffuses a soft and mellow light through its metal mesh. This Aura suspension lamp is constructed with grained epoxy paint aluminum, smooth epoxy painted metal in white with brass and black with brass.

Switch Modern has recently started representing Petite Friture. We invite you to peruse some of the recent additions to our website and our Atlanta showroom. For more information about the special 20% off lighting promotion, or if there is a particular piece from this French manufacturer in which you are interested, please contact us at 404-605-0196 or info@switchmodern.com

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11/8/2017 5:24:00 PM  


Switch Modern is having a seldom-seen, comprehensive sample sale from Wednesday 11/15 thru Saturday 11/18. As we make room for a number of new pieces, we’ll be saying “ciao” to an incredible assortment of furniture, lighting, rugs, and accessories – all will be 30% - 90% off.

Yes… discounts of up to 90%!

Yes… the sale includes sofas, sectionals, lounge chairs, dining chairs, coffee tables, dining tables, floor and table lamps, suspension and wall lights, rugs, and outdoor furnishings… and, truly, every possible type of accessory item imaginable.

Yes… the sale includes showroom samples as well as a number of pieces that have never actually been taken out of their original packaging.

Yes… this is a great “instant gratification opportunity” to get that piece you’ve been eyeing in the showroom.

Yes… this is an amazing opportunity to get a leg up on gifts for the upcoming holiday season.

Yes… there are hundreds of pieces from which to choose.

Yes… as the old adage goes, “the early bird does catch the three-seat sofa in a luxe textile.” So… for the best selection, you’ll absolutely want to get here early on Wednesday. OK… we've actually been busy pricing pieces… so, if you want to stop early, preview the sale, and if it's been priced and ready to go, you're welcome to buy it ahead of the 15th.

Yes… the brands include furniture from Flexform, Giorgetti, Bensen, Walter Knoll, Poliform, Wittmann, Kartell, Driade, Poltrona Frau, Edra, Minotti; lighting from Moooi, Flos, Louis Poulsen, Santa & Cole; rugs from Nanimarquina, Moooi; accessories from Alessi, Menu, Essey, New English, BD Barcelona, Bitossi, Seletti, Mono, Iittala, Hugo Pott.

And, yes (perhaps importantly) … complimentary prosecco will be served from 2 PM until closing each day of the sale.

Uh, and no… Switch Modern won’t be doing another sale like this again anytime soon.

Need more details, give us a call at 404-605-0196 or e-mail us at info@switchmodern.com.

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10/28/2017 3:18:00 PM  


Switch Modern's Doug Henderson introduces the panel's moderator, Liz Lapidus. The panel included (from left to right) Felicia Feaster, HGTV; Elizabeth Ralls, Atlanta Homes & Lifestyles; Betsy Riley, Atlanta Magazine; and Amy Flurry, Recipe for Press.

Switch Modern hosted an amazing Spotlight on Design this week that featured a panel discussion exploring the ways in which designers and architects can get their work published. What ensued was a fascinating and frank discussion of what various media platforms are looking for and how they like to receive information for consideration. Liz Lapidus expertly moderated the panel that included some of the city's top editors and writers. Felicia Feaster, Elizabeth Ralls, Betsy Riley, and Amy Flurry all provided keen insight into how all of this works with their respective industries.

This popular event filled every seat and the audience participated in an engaging question/answer session that followed the panel discussion.

As a special thank you to Liz and our panelists, you can use any of their names (spelled out as single word) – LIZLAPIDUS, FELICIAFEASTER, ELIZABETHRALLS, BETSYRILEY, AMYFLURRY – as a promotion code at checkout to receive a 20% discount on our website. These "names as codes" are active for all drop-in-cart product listings on switchmodern.com - codes are valid through November 3.

A great opportunity to get a jump on some upcoming holiday shopping. For more information about Switch Modern’s Spotlight on Design series of events, please contact us at 404-605-0196 or info@switchmodern.com

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10/17/2017 11:38:00 AM  


In just a few weeks, we’ll “fall back” and lose an hour… yet beginning today, you can gain a discount ranging from 30% - 75% now on all stocked watches at Switch Modern. Over 70+ watches that Switch Modern shows from manufacturers like Alessi, Braun, Projects, Rosendahl, and Taki. Choose an iconic, now classic timepiece from Ettore Sottsass, Dieter Rams, Alessandro Mendini, Michael Graves, Andrea Branzi, and Aldo Rossi or one of the recently critically-acclaimed designs by SANAA, Miriam Mirri, and Andrea Morgante. Please contact us at 404-605-0196 or info@switchmodern.com with any questions regarding pricing and to lock in your special “time-sensitive” discount and while quantities last.

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10/7/2017 1:54:00 PM  


A dramatic installation of the Raimond suspension lamps manufactured by Moooi, Netherlands. The Raimond, Random, Non-Random, and Prop families of Moooi lighting are all discounted by 15% thru 10/19.

Switch Modern is participating in several lighting manufacturer sales in October – Flos, FontanaArte, Louis Poulsen, and Moooi. While each sale varies slightly with its ending date, all include 15% discounts from the regular price. Nearly 300 iconic and contemporary lighting designs from these manufacturers are included – many can be seen in our Atlanta showroom and all are discounted online at switchmodern.com

Michael Anistassiades’ String Lights family of spherical and conical suspension lamps for Flos (left photo) along with the designer’s luxe IC Lights range of table, floor, suspension, and wall lamps are part of the Flos sale.

Switch Modern shows over 100 Flos designs on our website – all are 15% off thru 10/19 including classics like Achille and Pier Giacomo Castiglioni’s Arco floor lamp and contemporary designs like the Aim suspension lamps by Ronan + Erwan Bouroullec.

FontanaArte’s chic Nebra suspension lamp (upper photo) was introduced in 2016. The manufacturer’s Flute (lower left) and Serpentine (lower right) suspension lamps are among nearly 100 FontanaArte designs – lighting, furniture, and accessories – that have all been discounted by 15% thru 10/31.

Verner Panton’s Panthella lamp (left photo) designed in 1971 is now available in a smaller size and in an assortment of fun colors. Poul Henningsen’s iconic Snowball suspension lamp (right photo) from 1958 features the designer’s exploration of diffusing light through the manipulation of meticulously placed overlapping shades. These designs along with the entire range of lighting from Danish manufacturer Louis Poulsen have been discounted by 15% thru 10/29.

All Flos, Louis Poulsen, FontanaArte, and select Moooi lighting prices have been adjusted on the website to reflect a 15% discount from the regular retail price. All orders outside of Georgia ship tax free; shipping is complimentary on all orders. Many pieces can be seen in person at our Atlanta showroom – all pieces can be ordered online at our website. If you would like to double-check inventory or current lead times before placing an order, please feel free to give us a call at 404-605-0196 or e-mail us at info@switchmodern.com

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10/4/2017 4:07:00 PM  


Nanimarquina and Switch Modern are having our 20% off sale thru October 22 – the sale includes all rugs in the collection in both standard and custom sizes. All prices have been adjusted on switchmodern.com to reflect the discount. Over 100 different designs from which to choose by Ronan + Erwan Bouroullec, Nipa Doshi + Jonathan Levien, Ron Arad, Christian Zuzunaga, Diego Fortunato, Sybilla, Marti Guixe, Javier Mariscal, Michael Lin, Jaime Hayon, Xano Armenter, Studio Tjord Boontje, Oscar Tusquets Blanca, Joaquim Ruiz Millet, Nao Tamura, Martin Azua + Gerard Moline, Eduardo Chillida, Milton Glaser, and, of course, Nani Marquina herself. As always, free shipping applies to all Nanimarquina rug purchases. Similarly, if you are located outside of Georgia, there is no sales tax. For more information about the Nanimarquina sale or to request a physical sample of any Nanimarquina rug, please contact us at 404-605-0196 or info@switchmodern.com

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10/2/2017 9:41:00 AM  


Alessi Sale… thru 10/9 all Alessi designs* are discounted 20% - both in store and at switchmodern.com – all orders receive complimentary shipping; orders over $100 also receive a free gift. This photo illustrates (from left to right) some of Alessi’s now iconic designs from the 20th and 21st centuries – Starck Juicy Salif (1990), Graves Bird Kettle (1985), Sottsass Condiment Set (1978), Sapper Todo Cheese Grater (2004), Graves Pepper Mill (1988), Giovannoni Fruit Mama (1993), Campana Brothers Blow Up Basket (2004), Sapper 9090 Espresso Maker (1979), and Giovannoni Mami Stockpot (1999).

Switch Modern’s Alessi Columbus Day promotional sale continues through Monday, October 9. During the sale, all Alessi designs* have been discounted 20% - both at switchmodern.com and within our Alessi Store in Atlanta. All orders will receive complimentary shipping; all orders shipped outside of Georgia are tax free; orders over $100 will also receive a free Marcel Wanders design reusable tote bag. Switch Modern’s Alessi selections are so extensive we’ve actually divided the brand into several categories online – Alessi, 2017 Fall/Winter, 2017 Spring/Summer, Coffee and Tea, Dinnerware, Flatware, Glassware, and Holiday. Looking for something specific? Want to check current stock? Feel free to give us a call at 404-605-0196 or e-mail us at alessi@switchmodern.com.

With all orders over $100 placed thru 10/9, you will receive a free reusable plasticized Alessi tote bag with a design by Marcel Wanders. The tote’s panels are stitched together as are its integrated black handles. Each large panel of the tote has an engaging image of a snail wearing pearls (left image); each side panel sports a black and white graphic (right image). The tote bag measures 15” width x 8” depth x 13” height when fully opened. This will be included (folded) within your order’s parcel.

Remember… the Alessi sale ends next Monday evening. Lock into your 20% discount by placing your online order before midnight on October 9.

* excludes limited editions, flatware, and silver.

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9/27/2017 10:26:00 AM  


Sacco chair (transparent prototype), designed by Piero Gatti, Cesare Paolini, and Franco Teodoro, Zanotta, Italy.

On the occasion of the Sacco chair’s 40th anniversary in 2008, Zanotta interviewed co-designer, Piero Gatti, who provided some wonderful information about history of the chair’s development that Switch Modern is eager to share.

“I remember that period quite well, because these days everyone is asking me to tell them the story of the ‘60s and Sacco and the meeting with Aurelio Zanotta. Four decades have passed since then, but evidently this informal armchair continues pleasing.” Referring to his co-designers, Cesare Paolini and Franco Teodoro (both are now deceased), Gatti had remarked that “we had a lot of fun and I miss our moments together."

Left photo: A vintage marketing photo of the Sacco chair. Right photo: A group portrait of the designers from the 1960s – Piero Gatti, Cesare Paolini, Franco Teodoro.

Zanotta asked Gatti about his special memories associated with the Sacco chair. Gatti responded, “It was 1967, and ergonomics was still a pioneering concept. The three of us (we had already worked together) were thinking about a flexible chair, something different – not the same old armchair. Something that followed body movements. In those years, the concept of the relationship with the body was strongly felt at all levels – art, music, literature and fashion. And this concept was more or less quietly recurring when it came to design. After a series of experiments, the first version of Sacco was a PVC, reinforced, transparent object filled with polystyrene balls. It had a handle so it could be moved around easily. I want to stress that this was not a “pop” invention for us, but rather a precise project. It was a researched and rational object made of two hexagonal shapes comprising the upper and lower bases, and segments that fit together with a series of seams. The first thing we did was to obtain segments sewn by our mothers that were 170 cm long, made with a transparent, plastic material. Then we found an artisan who made driver’s license holders and we asked him to use the same plastic to make us a prototype. We took pictures of it. After this test, we continued through alternating phases. First, we had a contact in the U.S. following a publication in an American magazine (Long Furniture Daily), we also went to 3M and then department store Macy’s saw the magazine and their proposal took us by complete surprise. They wanted to know if we could produce 10,000 pieces right away! This is when we met with Zanotta. He understood the force behind Sacco and was able to immediately start working on the first functional prototypes. The rest is history.”

As we fast forward to 2017 and the soon-to-be 50th anniversary of Sacco, the lounge chair’s original size has been joined by two smaller versions – Sacco Medium and Sacco Small – the latter is popular for children. In addition to the range of solid color textiles and leathers, Sacco is now available in select patterns. The recently introduced VIP textile is available in 9 colors – its thick composition makes it ideal for contract applications; it can even be used outdoors!

Left photo: Sacco being used outdoors. Right photo: In addition to a range of solid and patterned textiles, Sacco is available in a leather version.

Left photo: Zanotta’s new VIP thick textile can even be used outdoors – it’s available in nine solid colors. Right photo: Sacco is now available in three sizes – the small version is perfect for children.

This iconic design is part of the permanent collections of a staggering 27 museums worldwide including The Museum of Modern Art, New York; Israel Museum, Jerusalem; Musée des Arts Decoratifs, Paris; Museo del Design, Milan; Kunstgewerbemuseum, Berlin; Musée National d’Art Moderne, Paris; Design Museum, Gent; Powerhouse Museum, Sydney; and Museum of Art, Tel Aviv.

You can now experience the Sacco chair first hand at Switch Modern’s Atlanta showroom. For more information about this design or any of Zanotta’s extensive range of home furnishings, please contact us at 404-605-0196 or info@switchmodern.com

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9/23/2017 9:46:00 AM  


Upper photo: Perch Light Branch suspension lamp, Umut Yamac, Moooi, Netherlands, 2016. Lower photos: Detail, Perch Light bird form diffuser and designer’s sketch for the Perch Light project.

The family of Perch Lights – suspension, wall, table, and floor – was recently introduced by Moooi, Netherlands, and is now available in the United States. The forms were inspired by the designer’s simple observation of the “elegance and beauty of a bird sitting on its perch.” Each version of the Perch Light features an abstracted bird form (singly or in multiples) composed of folded paper with brass finish details that is precisely balanced on a cylindrical brass finish integrated, truncated “perch.” The bird is illuminated through contact with its “perch” allowing it to actually move/rock with a gentle touch and remain illuminated while it again finds its balance.

Perch is available in several versions – table, floor, two wall sconces (corded and recessed), and two suspension lamps (“branch” and “tree”).  Illustrated in the above photo are the table and floor versions of the Perch Light.

Perch Light was also created as a wall sconce – available in corded or recessed versions. Each version of the Perch Light is composed of steel, aluminum, and PP. Its illumination source is solid state LED – all examples are 2700 Kelvin; the wattage and associated lumens vary based upon each design within the series.

The table and floor versions of Perch Light can be ordered now for delivery in October; the suspension and wall versions have an expected delivery date in early November. For more information on any of these exciting new lighting designs from Moooi, please contact Switch Modern at 404-605-0196 or info@switchmodern.com

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9/12/2017 2:35:00 PM  


Seletti Banana lamps designed by Studio Job. From left to right: Dewey, Huey, and Louie.

The much-anticipated Banana lamps by Studio Job are finally in production by Seletti. The table lamp is being offered in three slightly different “peeled” versions – Huey, Dewey, and Louie – affectionately named after the triplet nephews of Walt Disney’s Donald Duck. Each version features a realistic, detailed cast-resin form with a glamorously unexpected exterior gold finish – the banana-shaped diffuser is glass with a dimmable LED illumination source.

Left photo: Playful sketch by Studio Job for its Peeled Banana Lamp. Right photo: A group of limited edition bronze-cast Banana lamps that studio Job created for a gallery exhibition in Belgium.

Dewey, Huey, and Louie are based upon the group of seven Banana lamps that Studio Job created for the 2015 Banana Show exhibition at the Samuel Vanhoegaerden Gallery, Belgium. Each of the latter were cast in bronze in editions of 6 that are offered on the art market for $15K - $20K each.

The Seletti Banana lamps can be physically seen in our Atlanta showroom and ordered now in store or online – the first “bunches” will be shipping in late October. For more information on any of the Banana lamps, please contact us at 404-605-0196 or info@switchmodern.com

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